About Us

About UsAbout Us

Our company has been in the children’s clothing business for over one decade, spanning the entire spectrum of kids’ apparel, from casual play wear to black tie formal wear. In the early nineties, in response to very high customer demand for formal wear, we shifted our focus to the special occasions market. We are now an industry leader in both girl dresses and boy’s formal wear, with flower girl and pageant dresses among our biggest sellers. Naturally, with the establishment of Web commerce, we took our business online, where we now share our beautiful little girl dresses and little boy suits with the entire world.

What makes us stand out from other similar web retailers

When we set out to place our business on the internet, we did not want to be just another website that sold beautiful little girls’ dresses. We wanted to offer not only a fabulous product but also a wonderful shopping experience. Here is what to expect from shopping at

The perfect little girl dress

Our experienced buyers know exactly what our customers want for their flower girls and little miss beauty queens: exquisite designs, a vibrant pallet and a continual emphasis on fun. The result is a collection of little girl dresses that is both classically elegant and delightfully sweet and is beloved by parents and children alike.

Unbelievably low prices

Many customers have asked how we are able to keep our prices so low, in fact, much lower than those of other children’s formal wear retailers on the Web or otherwise. We’ll let you in on a little secret: Our buyers negotiate factory direct pricing by volume buying. Our marketers maintain only an internet website for sales. Lower costs and minimal overhead translate into savings for the company, and we are happy to pass these savings onto our customers.

Superior customer service and satisfaction

  • Our friendly customer service staff is highly trained and looks forward to assisting you with your shopping process. All email inquiries will be replied to within the next business day.
  • Our extensive inventory of little girl dresses and little boy suits allows us to ship most orders the next business day. For rush orders, we offer next day air and other options. View our shipping policy for details.
  • We want your child’s big day to be perfect as much as you do. If for any reason you are not 100% satisfied with your purchase, we welcome you to return it for you money back. View our Return/Exchange Policy for details.

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